Below is a breakdown of the process we use for production of a web site. Depending on the size and complexity of your site, you may not go through all of these steps.

• Discover //
  Analyzing Your Industry
  • Conducting a Competitive Analysis
  • Researching Industry and Marketplace
  Understanding Your Audience
  • Creating User Profiles
  • Conducting Usability Testing
  • Conducting Surveys and Interviews
• Define //
  Determining Overall Goals and Objectives
  • Distributing Client Surveys
  • Determining Primary Objectives
  • Establishing Measurable Goals
  Creating a Project Plan
  • Establishing a Project Team
  • Creating a Schedule
  • Establishing a Budget/Assigning Hours
  • Determining Deliverables
  • Creating a Usability Test Plan
  • Creating a QA Plan
  Establishing Requirements
  • Writing a Creative Brief
  • Writing a Technical Brief
  Housekeeping
  • Setting up the Project Site
  • Creating an Internal Development Area
  • Confirming Hosting and Server Information
  • Setting up Production Management Tracking
• Structure //
  Content
  •  Outlining Content
  • Creating a Content Delivery Plan
  Site View
  •  Building a Site Map
  • Setting Naming Conventions
  • Addressing Functional Areas
  Screen View
  • Creating Screen Schematics
  • Determining Navigation
  • Outlining Content and Functionality
  User View
  Creating User Scenarios
  • Determining User Paths
  • Testing with Users
• Design and Prototype //
  Approaching Visual Design
  • Reviewing User and Technical Goals
  • Conceptual Brainstorming
  • Developing Initial Comps
  • Creating Graphic Templates
  • Creating Style Guide and Handoff
  Developing an HTML Prototype
  • Prototyping in HTML
  • Testing and Verification
  • Testing Usability
• Build and Test //
  Pre-Production
  • Readdressing Scope and Budget
  • Readdressing Tech Requirements
  • Establishing a Method of Version Control
  • Setting up a File Structure
  • Addressing Site Maintenance
  Building
  • Slicing and Optimizing Graphics
  • Creating HTML Templates
  • Addressing Light Scripting
  • Populating Pages
  • Integrating with Back End
  •  Freezing Content and Production
  Testing
  • Readdressing QA Test Plan
  • Conducting QA Testing
  • Tracking and Fixing Bugs
• Launch //
  Launching Your Site
  •  Final QA and Release
  • The Live Moment
  • Confirming Site Security
  Managing Handoff
  • Creating a Handoff Packet
  • Creating an HTML Style Guide
  • Setting up Maintenance Training
  •  Tracking Documentation
  Promoting Your Site
  • Preparing an Announcement Plan
  •  Submitting to Search Engines
• Evaluate and Maintenance //
  Reviewing Metrics for Success
  •  Obtaining User Feedback
  • Monitoring Logs and User Tracking
  • Gathering Measurable Results
  The Post Project Review
  • Reviewing High-Level Project Cycle
  • Determining Continued Developments t